Sherwin-Williams' 2018 Color of the Year Is Finally Here — And It Doesn't Disappoint. Move over, neutrals: Sherwin-Williams just announced its 2018 Color of the Year pick and it's the opposite of muted and subtle. The company says when picking a hue prediction for 2018, it wanted to speak to the public's growing desire for color that's "both accessible and elusive." The results: a deep and moody shade called Oceanside. "People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes. We are craving things that remind us of bright folklore, like mermaids and expeditions across continents," says Sue Wadden, director of color marketing at Sherwin-Williams. "Oceanside is the color of wanderlust right in our own homes."
The First 2018 Color Predictions Are Here and They're Super Bold. In 2016, Simply White and Alabaster White were the hue of the moment. Then in 2017, we saw a shift to darker neutrals, like Poised Taupe and Mushroom. So it's only fitting that for 2018 people predict even deeper and bolder colors are going to be all the rage. One of the first paint companies to release their prediction is PPG Paints, who named Black Flame (PPG1043-7) their new "it" shade. They describe it as an "unprecedented, statement-making black with deep tones of indigo." So ... Black Flame is the new black? They also claim it reflects the rebirth of classic black and evokes feelings of privacy, hope and classic modernism. It kind of reminds us of Benjamin Moore's Shadow from last year, to be honest.
This IKEA Line From Lady Gaga and Beyonce's Stylist Bea Akerlund Is Super Quirky. Between a major update to the beloved FRAKTA bag coming in 2018 and a new line inspired by '70s textile patterns, there's been a lot to keep IKEA fans excited these last few months. But the Scandinavian powerhouse's latest collection may just be its most daring yet. The brand announced it's teaming up with stylist Bea Åkerlund for a new furniture line, debuting in March 2018, and you'll want to prepare yourself, IKEA lovers, because these pieces are a tad quirkier than your average BILLY bookcase.
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